Product-Market Fit & GTM Strategy

A leading telecommunications client commissioned a six-month project to evaluate 5G use cases and identify the most beneficial applications for their target customers. Our consulting team conducted a comprehensive analysis of use cases and product-market fit to guide the client’s 5G market entry and optimize their product portfolio. 

The project aimed to evaluate and prioritize 5G use cases that maximize customer benefits and ease of technology adoption while equipping the client with end-to-end strategies to maintain market leadership. Additionally, it sought to define clear KPIs and monitoring tools to ensure the strategic success of the 5G rollout. 

The project comprised three phases: a 5G market trend analysis (Initial Phase), a comparative analysis of 5G use cases (Interim Phase), and GTM strategy planning (Final Phase).

• Initial Phase: Identified and shortlisted the top 20 5G use cases (e.g., agriculture, transportation, education), tailored to the client's regions, based on their market relevance and potential to deliver tangible customer benefits.
• Interim Phase: Conducted a comparative analysis of the use cases, evaluating internal factors (company capabilities, time-to-market) and external factors (customer value, ease of adoption, competitive landscape) to ensure product-market fit and alignment with customer needs.
• Final Phase: Developed Go-to-Market strategies for the top three use cases, including detailed KPIs and forecasted outcomes to drive adoption and maximize customer value. 

I supported the Interim and Final Phases of the project:

• Interim Phase: Conducted in-depth analyses of the healthcare and entertainment industries, generating client reports with insights into customer needs, market trends, and competitive landscapes to ensure product-market fit.
• Final Phase: Contributed to strategy development for healthcare and entertainment use cases by creating KPIs based on industry standards, outlining growth targets, and ensuring strategies aligned with customer needs and pain points. 

The team developed three GTM strategies in the healthcare, education, and entertainment industries, ensuring they addressed customer needs and aligned with the Client's strategic priorities.

The comparative analysis identified these industries as the most valuable for the Client due to:

• Strong alignment with customer needs and delivered customer benefits,
• Existing internal Client capabilities in all three industries,
• Weak competition in the sectors,
• Promising growth trajectories within the analyzed market,
• Low imitability of the proposed solutions,
• Alignment with the Client's brand mission and purpose.

By prioritizing customer value and aligning strategies with client strengths, the implemented strategies enabled the Client to achieve sustainable market leadership, becoming the first stakeholder in the country to develop 5G use cases in the selected industries